Dudley North MP Ian Austin dressed in pink to support Breast Cancer Now’s flagship fundraiser ‘wear it pink’ which takes place on Friday 18 October.
Joining him on the day were four Breast Cancer Now supporters who have been affected by breast cancer.
Since launching in 2002, ‘wear it pink’ has raised over £33 million to date.
Austin is calling for his constituents to join him by signing up for ‘wear it pink’ to fundraise for life-saving breast cancer research and life changing support for those affected by the disease.
Anyone can take part in ‘wear it pink’. Some choose to hold a cake sale, while others will opt to organise a raffle and some will arrange a pink fancy dress day at their school or workplace.
No matter how people chose to wear it pink, all the money raised will help to fund vital breast cancer research and support.
Baroness Delyth Morgan, Chief Executive at Breast Cancer Care and Breast Cancer Now said:
“Breast cancer still affects so many of us, and our goal as a charity is that by 2050 everyone who develops breast cancer will live, and be supported to live well.
“The money raised from wear it pink is so crucial to this helping us to fund vital breast cancer research and support for those affected by the disease.
“We hope that by wearing pink, Ian Austin will encourage more people to wear it pink in on 18 October and help us to continue to fund vital breast cancer research and support.”
Ian Austin said:
“Every year in the UK, around 55,000 women and around 350 men are given the devastating news that they have breast cancer, and from 2014-2016 an average of 296 women a year developed breast cancer in Dudley.
“That’s why I’m encouraging people in Dudley to take part in Breast Cancer Now’s ‘wear it pink’ day on Friday 18 October.
“The money raised by this wonderful event has such a huge impact, allowing Breast Cancer Now to fund vital research and support for those living with a diagnosis.
“There are already 12 ‘wear it pink’ events taking place in Dudley North and I hope that everybody will wear it pink this October and support this very important cause.”
Wear it pink on 18 October and raise funds for breast cancer research and support. Visit wearitpink.org/mp to register and claim your free fundraising pack.